Welcome to my career website! Here you will find detailed information about my background and employment history.

Marketing executive with over 14 years of experience specializing in online marketing and website optimization. Proven ability to optimizing online marketing sales funnels including websites, landing pages, email campaigns and e-commerce page across multi-channel environments. Created and tracked over 2000 tests including A/B and multivariate testing using Omniture Test & Target and in-house tracking system.

Web Analytics 2.0

“Digital analytics is the analysis of qualitative and quantitative data from your business and the competition to drive a continual improvement of the online experience that your customers and potential customers have which translates to your desired outcomes (both online and offline).”

Avinash Kauskik.